Previous Record Next Record
Switch Views: Lightbox | Image List | List
Come Enjoy The Mission
Maker: Claude Moller; San Francisco Print Collective
Technique: silkscreen
Date Made: 2000
Place Made: United States: California, San Francisco
Measurements: 58.5 cm x 44.5 cm; 23 1/16 in x 17 1/2 in
Main Subject: Housing; Racism
Materials: paper (fiber product)
Digitized: Y
Full Text:
Come Enjoy The Mission Cleaner Brighter Whiter Tablecloths sfprintcollective.com
Acquisition Number: 2017-102
Translation: Ven y disfruta del distrito la Misión Ahora más limpio, más brillante y más blancomanteles Los anuncios a menudo prometen que sus productos traerán brillo y felicidad a las sonrisas, la ropa, los trastes y la vida de las personas. Usando el lenguaje visual de los anuncios de los años 50s, este cartel llama la atención al aburguesamiento del Mission District de San Francisco, una vecindad vibrante de Latinos de la clase trabajadora de bajos recursos. Mientras se aumentaban los desalojos, los condominios de lujo y los cafés costosos remplazaban los departamentos de alquiler controlado y los negocios familiares, y, como el cartel expone satíricamente, la vecindad se convirtió cada vez más blanca.
Notes:
Reprint of 2000 Original
Copyright Status:
Under copyright; used by CSPG for educational and research purposes only. Distribution or reproduction beyond that allowed by fair use requires the written permission of the copyright owners.
Exhibition Annotation:
Advertisements often promise that their products will bring sparkle and happiness to people’s smiles, clothing, dishes, and lives. Using the visual language of 1950s advertising, this poster draws attention to the gentrifi¬cation of San Francisco’s Mission District, a vibrant, working class Latino neighborhood. As evictions soared, luxury condominiums and expensive cafes replaced rent-controlled apartments and family owned businesses, and as the poster satirically states, the neighborhood became increasingly whiter.