ID Number: 30881
Maker: Artist Unknown
Technique: offset
Date Made: 1973
Place Made: United States: California, San Jose
Measurements: 23.3 cm x 27.1 cm; 9 3/16 in x 10 11/16 in
Main Subject: Labor; Corporations; Racism; Viet Nam War Era
Materials: paper (fiber product)
Digitized: Y

Full Text:
Boycott Coors! Coors, a $62 million a year beer industry, has long run their brewery along racist and anti-union lines. Eighteen out of twenty-one building trades locals boycott Coors beer for its anti-union practices. Twenty-three separate Chicano organizations boycott Coors beer for its racist policies. Coors and its major subsidiaries are located in the Denver area. Chicanos comprise about 10% of the population in the metropolitan Denver area. The Chicano unemployment rate in Denver is almost twice that of Whites. in 1967 of the total work force at Coors of 1650, only 30 -less than 2% - were Spanish surnamed, Throughout the Southwest, where Coors beer is widely used, there are over 10 million Chicanos. No one Chicano is the sole owner of a Coors Franchise. In 1969, the Equal employment opportunity Commission (EEOC) filed a complaint charging that Coors was engaging in unlawful employment practices against Chicanos and Blacks. A Federal Court denied EEOC access to Coors employment records. Nevertheless, Coors says that, "it is an Equal opportunity Employer." Coors Does its own building and construction. It pays its construction workers 20% to 25% less than the prevailing wages in the Denver area. Of the total Chicanos employed at Coors, there is only one Chicano working in a professional or supervisory capacity. At Coors subsidiaries of which Golden Choice Dog Food and the Coors porcelain plant are the largest, Chicanos make up less than 3% of the work force. In 1970, the American GI Forum asked Coors to let a fact-finding committee of five tour the brewery and inspect their employment records. Coors refused this request. Three years later, the request still stands. Here in the San Jose area, Coors is the largest selling beer in the Chicano community. Obviously, a lot of people are unaware of the racist polices conducted by the Coors family. next time you reach for a cold beer: Bypass Coors! [on beer can:] Adolph Coors Scab A Fine Racist Family Blended With The Blood Of Chicanos 12 Ounces

Acquisition Number: 2004-189

Copyright Status:
Public domain.